Poll shows industry responding to consumer demands for healthier food

January 24, 2008

A staggering 92 percent of firms taking part in the Grocery Manufacturers Association’s (GMA) poll said they are reformulating or introducing new products, which have reduced fat or sugar.This has resulted in more than 10,000 products with nutritional improvements in the last five years, GMA said.

The majority have included reductions in saturated fat, trans fat, calorie, sugar and carbohydrate, as well as sodium reduction. Nearly 10 per cent of the reformulated products have been fortified with vitamins and minerals.

Forty nine companies, representing some $250bn in annual sales – about half of the industry’s total sales – took part in the GMA’s Health and Wellness report.

GMA’s survey shows the industry is responding to the challenge of cutting obesity, which in the US is a huge problem. According to the Centers for Disease Control and Prevention, 34 percent of adults aged 20 are overweight, and more than 70 million in the country are obese.

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