August 12, 2008

There’s a new way to decipher the complex list of additives and ingredients found on every food label in the grocery store. is the first and only informational website that allows consumers to go beyond the fancy package, and actually understand what’s really inside. With a growing database of over 25,000 brand-name products, allows users to compare their favorite foods by providing information and determinations about the additives, ingredients, and nutritional facts contained in each product.

On the site, ingredients are linked to the proprietary ingredient glossary, which is uniquely color-coded for easy understanding. Read the rest of this entry »